01 - Combine sugar, yeast, and warm water in a large bowl. Let stand for 5 minutes until mixture becomes foamy, indicating the yeast is active.
02 - Add flour, salt, and olive oil to the yeast mixture. Stir until a shaggy, sticky dough forms and all flour is incorporated.
03 - Turn dough onto a lightly floured surface and knead for 8–10 minutes until smooth, elastic, and no longer sticky. The dough should bounce back when pressed.
04 - Place dough in a lightly oiled bowl, turning to coat all sides. Cover with plastic wrap or a clean towel and let rise in a warm, draft-free area for 1 hour until doubled in size.
05 - While dough rises, mix softened butter, garlic, parsley, rosemary, chives, black pepper, and salt in a small bowl until thoroughly combined.
06 - Punch down risen dough to release air. Roll out on a lightly floured surface into approximately a 9x13-inch rectangle.
07 - Spread garlic and herb butter evenly over the rolled dough, leaving a small border around the edges.
08 - Roll up dough tightly from the short end. Pinch seam to seal and place, seam side down, in a greased 9x5-inch loaf pan.
09 - Cover loaf pan loosely with plastic wrap or towel. Let rise in a warm place for 30 minutes until puffy. Preheat oven to 350°F during the final 10 minutes of rising.
10 - Bake for 30–35 minutes until deep golden brown and loaf sounds hollow when tapped on top. Internal temperature should reach 190°F.
11 - Let bread cool in pan for 10 minutes, then transfer to a wire rack to cool completely. Slice with a serrated knife and serve warm or at room temperature.